The Times – “Sit up and take notice” article


Velorbis’s Victoria Classic ladies bicycle and Churchill Classic gents bike were featured in The Times article – “Sit up and take notice” – in which journalist Andrew Martin applauds the return of a classic bicycle shape in his prelude to the 2007 London Cycle Show. 

“A company called Velorbis will be exhibiting the latest in its range of ‘elegant, classic bicycles at the show. The firm is Danish (the sit-up-and-beg has always been popular in Northern Europe), but its models have Anglophile names, and are described in fogeyish, fascinatingly non-PC language: ‘Victoria, the ladies model, takes its curvilinear shape from the subtle, smooth lines of the female form’. While ‘Churchill, our classic gents model, reflects the sturdy, muscular contours of the male physique.'”

Read The Times article in full.

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